At Ode To Them, we embrace brands that turn personal stories into art, craftsmanship into culture, and individuality into community. Today, we’re honoured to introduce the newest member of our Collective: Harriet Allure.
Founded by Alex Adu and Freddy; two childhood friends born and raised in Düsseldorf, Germany, with roots in Ghana- Harriet Allure is a blended home fragrance brand unlike any other. Combining the warmth of Ghanaian heritage with the clean beauty of Swedish minimalism, Harriet Allure crafts scented candles that aren't just products; they’re vessels of memory, belonging, and identity.
The brand’s name itself is a tribute. Harriet honours Alex’s mother, a beacon of strength and inspiration. Allure, drawn from the French word for attraction, reflects the brand’s organic, distinct aesthetic and the unique journey every individual carries within them.
Values That Feel Like Home
Harriet Allure stands on three pillars:
Home, Belonging, and Memories.
Each candle is handcrafted, with slight differences that symbolise the diverse and individual paths people walk. It's a brand that understands home isn't always a place; it’s a feeling, an experience, a memory and strives to recreate that for its customers, no matter where they are in the world.
A Brand Story that Smells Like Memories
Inspired by the personal experiences of its founders, Harriet Allure focuses on storytelling through scent; centered around personal connections: visual campaigns, immersive pop-up events, intimate collaborations, and genuine conversations with their community.
An Inclusive Vision
More than just a fragrance brand, Harriet Allure is a community- a collective celebration of individuality and shared stories. The brand embraces neurodiversity; recognising that true belonging comes from honouring diverse ways of seeing, sensing, and experiencing the world.
Looking Ahead
By joining Ode To Them; Alex and Freddy hope to build connections with like-minded creatives and brands, share knowledge, and expand their reach to customers who resonate with their story of home, identity, and memory.
We’re thrilled to welcome Harriet Allure into the Collective and can’t wait for you to experience their beautiful, meaningful creations.
Welcome home. Welcome Harriet Allure.
