Meet JacquesCDs (JCD), the innovative jewellery brand crafting sustainable, story-driven pieces that challenge industry norms. Founded by Louis Jacques Wright, JCD fuses cutting-edge techniques with deep narratives, offering everything from unique collections to custom commissions, 3D-printed designs, and an exciting rental scheme in development.
At its core, JCD is about more than just jewellery—it’s a mission to reimagine what accessories can mean.
Breaking the Chain
The brand’s slogan, Break the Chain, encapsulates Louis’s vision: a jewellery industry rooted in transparency, authenticity, and sustainability. Every piece is designed to provoke conversation, bridging the gap between aesthetics and ethics. Whether it’s through upcycled materials or designs that spark nostalgia, JCD is creating jewellery that feels personal and purposeful.
Inspired by Culture, Driven by Narrative
JCD is heavily influenced by the rich storytelling found in hip-hop, the innovation of sustainable fashion leaders like Stella McCartney, and the intentionality of designers like Nicholas Daley and Scarlett Yang. “The way music can tell a story and connect with people on so many levels is something I always try to bring into my designs,” Louis explains, seeing jewellery as wearable storytelling, with layers of meaning built into each piece, like lyrics. From subtle nods to ‘90s aesthetics to biomaterial experimentation, his work invites you to delve deeper, much like the best albums or films.
A Refreshing Take on Jewellery
JCD is still in its early days, but its approach is already turning heads. By blending innovative technology like 3D printing with a commitment to sustainability, Louis is building a brand that feels as refreshing as it does authentic. “I want my jewellery to connect with people on a deeper level, giving them something personal and meaningful,” he says.
And it’s not just about the pieces—it’s about the experience. Nostalgia, individuality, and a connection to something bigger are all part of what customers feel when they wear JCD.
A Collective Mindset & Neurodiversity
Joining the Ode To Them Collective is a significant step for JCD. Louis is excited to collaborate with other like-minded, neurodiverse designers, drawing on their unique perspectives to inspire new ideas. He sees the collective as an opportunity to establish JCD in the London scene while also fostering a community that celebrates diversity in design.
For Louis, neurodiversity is more than a label—it’s a source of strength. “It’s like a superpower once you harness it,” he shares. His deep dives into design and sustainability have been shaped by his neurodiverse brain, allowing him to explore ideas in extraordinary detail. “I wouldn’t be where I am now without it,” he reflects.
Join the Movement
JacquesCDs is more than a jewellery brand—it’s a call to break the chain of outdated industry practices and embrace a new way of thinking. With a focus on storytelling, sustainability, and authenticity, JCD invites you to wear something that’s as unique and meaningful as you are.
"In a world of mass-produced uniformity, we're composing a different melody" -Louis, JacquesCDs
Stay tuned for JacquesCDs pieces appearing on Ode To Them—your new favourite accessory is just around the corner.
