Introducing sitre: A Danish Brand Redefining Intimacy
At Ode To Them, we celebrate brands that embrace authenticity, inclusivity, and care. As the spring equinox marks a time of renewal, self-discovery, and balance, we welcome sitre into our collective—a Danish sexual wellness brand that’s serious about pleasure and personal exploration.
A New Season, A New Language for Intimacy
Spring is a season of awakening—a time to shed the old and embrace the new. sitre embodies this philosophy by reshaping how we talk about intimacy, ensuring it is recognised as a natural and essential part of well-being.
“We want to move away from sex being portrayed as ‘naughty’ or ‘dirty’ and instead give it the respect it deserves,” say founders Julie and Cecilie. “Sex is too often seen as a performance rather than an experience to be explored individually.”
Just as the equinox reminds us to find balance, sitre encourages a harmonious relationship with intimacy—one rooted in self-acceptance, curiosity, and care.
More Than a Brand: A Ritual of Self-Care
Self-care is more than skincare routines and meditation—it’s about nurturing all aspects of ourselves, including our intimate well-being. Sitre’s approach is multifaceted: they create products that elevate intimate moments while caring for the skin, designed to be used out of want rather than mere necessity.
But beyond products, sitre is about storytelling. Their editorial site, feelsitre.com, explores deeply personal and inclusive topics—ranging from navigating intimacy during a partner’s illness to rediscovering sexuality after major life changes. Their photography remains untouched, and their models represent diverse bodies, genders, and sexualities—ensuring that everyone feels seen and included.
Empowerment Through Renewal & Honest Conversations
The equinox symbolizes equilibrium, a moment where light and dark are in perfect balance. Sitre’s mission echoes this—embracing intimacy as a space for both vulnerability and empowerment. By removing stigma and fostering open conversations, they invite people to explore their desires, needs, and identities with confidence.
“We are excited to be part of a space where honest conversations about intimacy can thrive. By moving our products out of the dodgy corners and into a trusted environment like the Ode To Them collective, we can help more people explore what intimacy means to them.”
Step Into a Season of Self-Discovery
As sitre becomes part of our collective, we invite you to embrace this season of renewal—to explore their offerings, engage with their stories, and discover what intimacy means to you. Follow their journey on Instagram at @feelsitre and visit feelsitre.com to learn more.
Welcome, sitre—we’re honoured to have you as part of Ode To Them.